We are on the Road to Fresh Summit!

UWT is en-route as we speak to New Orleans, LA! The Produce Marketing Association’s annual Fresh Summit will draw more than 18,000 attendees from over 60 countries. This makes it the largest gathering of the global fresh produce industry in the United States. The trade show itself is also one of the 100 largest held in the US.

Key highlights for this year’s Summit:

The 2-day expo featuring 1000+ exhibitors. UWT will be at booth 446. Don’t forget to stop by!

General sessions that are future focused:

• Creative strategies for turning challenge into opportunity and change into competitive advantage – featuring author Peter Sheahan
• The seven deadly sins of innovation – presented by Mat Shore
• Annual state of the industry address – delivered by PMA President and CEO Bryan Silbermann.

New Products Showcase that includes a Just 4 Kids section that will highlight up and coming products geared towards attracting a younger audience, and a Digital Innovations section that will showcase mobile app, web, and software breakthroughs that are designed to move the produce and floral industries into the future.

We will be tweeting live from the show using #FreshSummit and are looking forward to seeing some familiar faces on the trade show floor and around town!