Setting goals is crucial for the success and growth of your trucking company.

However, setting the rightgoals makes all the difference in the world. Often, we set unrealistic goals and become disappointed when we don’t achieve them.

Continue reading below to find out how you can set the correct goals and keep your business profitable.

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Get S.M.A.R.T.

If you’ve never set goals before, you’ll need to get familiar with the S.M.A.R.T. acronym. This system will help you organize your thoughts and turn them into achievable goals.


The first letter in the S.M.A.R.T. acronym is specific. That means that your goal should be clear and precise.

If your goal isn’t specific, then you won’t be motivated to achieve it or focus any real effort on it. To help, you can ask yourself these questions:

  • What do I want to accomplish?
  • Why is this goal important?

For example, you decide that you want to add a new rig to your fleet. Your specific goal is to buy a new rig.


Having measurable goals is essential because you can keep track of your progress and stay motivated. If it’s a measurable goal, ask this question:

  • How will I know when it’s accomplished?
  • How many?
  • How much?

For buying a new rig, you know it’s accomplished when you buy it. You can try and buy one or more, depending on your financial situation.


An achievable goal is one that needs to be attainable and realistic for it to be successful. This goal may stretch your possibilities, but it can’t be a far-fetched goal.

You can ask yourself these questions to see if a goal is achievable:

  • How can I accomplish this goal?
  • How realistic is this goal?

When thinking about your new rig (or rigs), you need to take a good look at your financial situation. Will you be able to earn enough money to buy a new rig or finance one?


Having a relevant goal is making sure that this goal is vital to your overall business operation. It’s important to think about how this goal will help drive your business forward.

Here are a few questions to think about to see if a goal is relevant:

  • Is this a worthwhile goal?
  • Is this the right time?

You’ll need to think about your trucking company’s situation while trying to buy a new rig. Perhaps the money would be better spent maintaining your current rigs or on other operations.


Every goal that you set needs to have a deadline. A deadline helps you focus and work on your goal.

A timely goal can answer these questions:

  • When?
  • Where can I do six months from now?

When will you be able to buy the new rig? Can it be achieved in a certain amount of time, or will it take too long? You should be able to set a length of time when you think you’ll be able to buy the rig.

Start Setting S.M.A.R.T. Goals

Goals are essential because they give us motivation, satisfaction, lead us to work harder, and help us succeed.

Once you start setting goals correctly,you’ll see your business begin to flourish.

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How to Correctly Set Goals for Your Trucking Business was last modified: by